How Teach For America used digital data to increase sign-ups
Two years ago, Teach For America – a non-profit that recruits college graduates and professionals to spend two years teaching in urban and rural US communities – believed its digital efforts were faltering.
More specifically, while the organization had been working with an agency, it wasn't generating the desired level of online traction. In response, it decided to start running all of its digital activities in-house, with the hope that immediate access to first-party data and metrics, plus its personal relationships with alumni, could deliver a rise in...