Ulster Bank: A Mortgage You Can Live With
Campaign details
Brand: Ulster BankAgency: Ogilvy DublinAdvertiser: Ulster BankCountry: Ireland
Campaign Background & Summary
Mortgage lending was a contentious issue in Ireland in 2014.
This sentiment fueled a decline in consumer trust in banks generally1 and the introduction of restrictive mortgage legislation in Republic of Ireland (RI) and Northern Ireland (NI).2
Underlying this negative mood was an assumption that mortgage providers couldn't be trusted to be both profitable and fair. The issue was compounded by the commodity nature of the market: similar...