Huawei Mate S: Touch. Made Powerful
Campaign details
Brand: Huawei Mate SAgency: WPP Team Huawei / OgilvyAdvertiser: HuaweiCountry: Europe
Campaign Background & Summary
TRANSFORMING A 'CHINESE' BRAND INTO A GLOBAL, PREMIUM BRAND
Most Western Europeans had never heard of Huawei. The few who had, perceived it as a mass producer of cheap copy-cat 'Chinese' smartphones, lacking in innovation.
However, reality was different. Huawei was the world's second largest producer of communications network equipment, backing one-third of the world's internet connections and an innovative force in devices. Huawei was relentlessly dedicated to innovation, investing...