McDonald's CMO redefines marketing in "new world order"
In consideration of the Interactive Advertising Bureau's (IAB) "New World Order" – the theme of the organization's 2016 MIXX Conference in New York – Deborah Wahl pulled no punches.
"The old labels don't work," proclaimed McDonald's SVP/CMO. "The old approaches can't work. We need a new way, and one that will set us on a path to success for the future.
"Digital experiences have become irresistible to people. They've made people fearless – fearless to have a voice, fearless in the way they interact with one another, and, most...