Warc Prize for Social Strategy: Has social media marketing finally grown up?
On the 26th September, 2006, Facebook opened to every valid email address owner over the age of 13. In the intervening 10 years, social media – in which Facebook is still the biggest player – have undergone constant change, both in the way we use them and what is expected of them. Today, their applications are not just relevant, but central to the way people live their lives in the 21stcentury. All the while, Facebook's reach has expanded colossally – the...