Legoland Florida Resort: The Making of the 5-Gazillion Star Hotel
Agency: VML / PP+K
A small hotel with dreams of grandeur
This is the story of LEGOLAND Florida Resort's journey to become a must-visit attraction in Orlando: theme park capital of the world.
In the spring of 2015, we planned to launch a brand new hotel - an addition that would elevate their status from theme park to resort, and would make the new LEGOLAND Florida Resort a compelling vacation destination.
But themed resorts are a dime a dozen in Orlando, and we had to make sure the hotel...