Legoland Florida Resort: The Making of the 5-Gazillion Star Hotel

This case study describes how LEGOLAND Florida Resort became a must-visit attraction in Orlando by launching a brand new hotel in 2015.

Legoland Florida Resort: The Making of the 5-Gazillion Star Hotel

Agency: VML / PP+K

A small hotel with dreams of grandeur

This is the story of LEGOLAND Florida Resort's journey to become a must-visit attraction in Orlando: theme park capital of the world.

In the spring of 2015, we planned to launch a brand new hotel - an addition that would elevate their status from theme park to resort, and would make the new LEGOLAND Florida Resort a compelling vacation destination.

But themed resorts are a dime a dozen in Orlando, and we had to make sure the hotel...

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