Books that influenced me
After working as a planning director in a number of creative agencies, Tash set up The Mix in 2012 out of a burning ambition to bring creative approaches to the world of research and help the industry with the way we understand people. The Mix now works across six different markets with clients including Nestlé UK, Nestlé Europe, Diageo, Ingeus, Cereal Partners, Propercorn and Bel UK
1. A technique for producing ideas
By James Webb Young
Published by CreateSpace, 2012
Ever wondered why you have your best ideas in the shower...