Get ahead in omnichannel retail by breaking down marketing barriers
Retail should not be approached as brick-and-mortar vs. e-commerce - today's consumer doesn't distinguish between brand channels, and expects a seamless brand experience. To this end, King & Partners and Kenneth Cole partnered to create a new digital flagship and rethink a concept store experience.
Marketing Retail
This article is part of a collection of articles on marketing retail. Read more.
Companies that previously did most of their business as wholesale are now trying to take control of their brand through owned channels, but...