The Evolution of PayPal: New Money, New Purpose: How great insight inspired PayPal to a successful brand relaunch
Introduction
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and competitive marketplace. Firefish partnered with PayPal in an innovative research project that delivered new and compelling insight as to how the brand could address the unmet needs of five billion people...