Acura: #RaceYourHeartOut
Campaign details
Brand: AcuraAgency: Ignition - A Razorfish CompanyCategory: InnovationRegion: NA
Objective
Holiday marketing is a notoriously competitive and crowded space. To stand apart from the rest, Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a holiday tradition that would invoke a sense of nostalgia. Our main objective was to produce a social program that would generate earned impressions through time spent engaging with the brand and ultimately drive consumer traffic to the offers page of Acura.com.
The best...