How Advertising & Brand Building kept Deep RiverRock Hydrated Over 10 Years

This case study demonstrates how Deep RiverRock, the Irish water brand, managed to become the bottled water of choice for 18-35-year-olds in Ireland.

How Advertising & Brand Building kept Deep RiverRock Hydrated Over 10 Years

Agencies: McCannBlue and Mindshare

Introduction & Background

"Emotional brand-building business effects should not be evaluated over a period of less than 6 months and ideally over at least 1 year". The Long and the Short of it, Binet & Field, 2013

We've taken the authors of this seminal study at their word. Our case study presents the evidence for advertising's crucial role in the delivery of an emotional brand-building business effect - one that we've evaluated over not just one year, but ten.

In keeping with Binet...

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