LG Electronics: The Art of The Pixel
Campaign Summary
This case study, The Art of the Pixel, for LG Electronics Inc. the South Korean multinational electronics company, was designed to launch its 4K OLED television in an inventive way based on a singular but powerful insight: "Ultra Premium" consumers were passionate about the arts. The Art of the Pixel leveraged LG's OLED and 4K technologies to serve as a digital canvas for artists, giving LG the content to demonstrate the television's pristine picture quality. The brand developed a new media art competition that allowed for a meaningful experience of the...