3D printing gives brands a unique opportunity to engage and empower consumers, allowing them to become part of the production process and customise their own products. The growth of 3D printing has the potential to significantly disrupt many sectors and its impact should not be ignored.
Definition
3D printing involves the making of a three-dimensional physical product from a digital-driven model. The process is additive and uses successive layering from CAD (Computer Aided Design) drawings which are laid down one after another to create different shapes. 3D printers are used by many industries including architecture, engineering, manufacturing and construction.