"Western Sydney took him in": How Western Sydney University redefined education branding in Australia
When Western Sydney University was considering a brand makeover, its goal wasn't simply a quick facelift: the university wanted to redefine what the opportunity of tertiary education meant to everyday Australians.
No small feat for one of Australia's youngest universities and one based in a part of Sydney that Vice-President (People and Advancement) Angelo Kourtis believes is often negatively misrepresented.
Kourtis shared how a television campaign featuring a series of Western Sydney University alumni with compelling backstories, alongside social media and event activation catapulted...