Singapore Telecommunications Limited (Singtel): Asia's first mobile firecracker: Reviving an age-old tradition through mobile technology
Lynette Wong, Adil Ismeer
Campaign details
Brand: Singapore Telecommunications Limited (Singtel)Brand owner: Temasek HoldingsLead agency: OgilvyOne WorldwideCountry: SingaporeIndustry: Telephone & internet servicesMedia: Internet - microsites, Mobile & apps, Newspapers, Online video, Print - general, unspecified, Public relations, Social media, TelevisionBudget: Up to 500k
Executive summary
This Lunar New Year, Singtel, Singapore's largest telecommunications company, wanted to cut-through the usual festive clutter to meaningfully engage Chinese Singaporean families. Singtel also wanted to win...