Citibank India: #WhatsOnYourPlate - A crowd-sourced food journey
Nikhil Rastogi, Reetika Singh
Campaign details
Brand: Dining Platform on Citi Credit CardsBrand owner: Citibank IndiaLead agency: Mediaedge (MEC), PublicisContributing agencies: Locobuzz, IMRBCountry: IndiaIndustry: Banks, credit cards, loansMedia: Content marketing, Email marketing, Events & experiential, Integrated, Internet - display, Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
How a bank brand overcame the challenge of being just a transaction enabler...