Knorr: Auntie Reply
Paphop Ruchutrakool
Campaign details
Brand: KnorrBrand owner: UnileverLead agency: Mindshare, Showroom111Country: ThailandIndustry: Sauces, seasonings, condimentsMedia: Mobile & appsBudget: Up to 500k
Executive summary
Cooking is love made visible.
Home cooking has always been an integral part of Thai life. Food is key expression of mum's love and desire to nurture and feed her family and loved ones. Some of Thailand's best and most popular dishes around the world, such as Pad Thai or Tom yum were originally created in a mother's kitchen. But with...