How Hilton Hotels builds relationships to beat industry disruptors

This event report examines how Hilton Hotels, the global chain, are engaging with new technology to speed up and control the interactions that users have with platforms to build the brand.

How Hilton Hotels builds relationships to beat industry disruptors

Emily Barley

"New emerging technology, new gadgets, new things that you can do – also major, established players – are disrupting our businesses. They have challenged themselves and have challenged us to change", according to Geraldine Calpin, CMO of Hilton Worldwide.

And she explained to the MMA Forum, held in London in June 2016, how the hotel brand had decided to grasp these challenges with both hands: "It is a time of unprecedented change – which brings unprecedented opportunities," she said.

The market is shifting, driven by changes in consumer...

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