Vitality health insurance: Vitality
Agency: Snap London (formerly Big Eyes)Authors: Ben de Castella and Chrissy FiceContributing author: Oli Lewis-Barclay
Summary
On hearing the words 'health insurance', you might be forgiven for falling into a gentle slumber. Not the most interesting category, you might assume: a luxury that you hope never to use; a market dominated by one definitive brand.
And you'd be right. Until now. Until Vitality.
This is the story of that rarest of things: a 'challenger brand' that genuinely challenges, with a USP that really is 'U'. We'll show how we turned what...