Samsung preps for the marketing realities of VR
"We've been focusing a lot on personal storytelling and how VR can enable that," David Eun, President/Samsung Electronics, Global Innovation Center, told an audience at the 2016 Collision Conference in New Orleans.
"VR is more than just entertainment and gaming – which are great. But it's also about communicating and really holding on to personal life experiences, and sharing with other people."
More specifically, VR is a new platform for marketers. And it's a pricey one as well – both in terms of content creation (production costs) and content...