Susan Greenfield on what marketers need to know about the brain
Neuroscience remains one of the most talked-about, but least-understood, techniques used by marketers. In an attempt to bring some clarity to the topic, Susan Greenfield gave a synopsis of some of the big neuro-related issues facing the industry at Strategy vs Robots, an event organised by the UK Account Planning Group (APG) and held in London in May 2016.
Susan Greenfield addresses the conference (Image source: APG)
A baroness and research scientist, and a former director at the Royal Institution –...