FC Zurich Women: Escort Men
Agency: Freundliche Gruesse
Objectives
FC Zurich Women regularly make the UEFA Women's Champions League. The targets were therefore mostly set in relation to the previous year's game at the same stage of the competition (round of last 32) against Sparta Prague in October 2013.
Communication objectives:
- Exceed the media coverage of the previous year's Champions League match. Benchmark 2013: 12 news articles.
- Exceed earned media contacts of the previous year's Champions League match. Benchmark 2013: 4.7 million earned contacts.
Marketing objectives:
- Activate more participants than the average attention at league home matches of FC...