MLC (Australia): Making retirement everyone's problem

This case study describes how MLC (Australia), National Australia Bank's wealth management partner, empowered Australians to take responsibility for the funding of their own retirement.

MLC (Australia): Making retirement everyone's problem

Clemenger BBDO Melbourne

Background and cultural context

In the early nineties, the Australian government launched a compulsory superannuation scheme.

It was designed to help all Australians have a retirement nest egg to be accessed in their later years.

It has long been lauded as visionary, responsible policy.

This 'clip the ticket' system takes 9.5% out of each and every pay cheque, and has led to high levels of retirement savings compared to most developed countries1.

The danger of being kind-of-sorted

The success of Australia's superannuation scheme has also raised a significant challenge....

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