How GE uses narrative resources to build B2B fire
Geoffrey PrecourtWarc
General Electric, an enterprise rich in the heritage of innovation and number eight on the Fortune 500 list with annual revenues of nearly $125 billion, seemingly has the resources to do whatever it wants.
So, in May 2016, when it decided to enter the hot sauce business, its 1032 Kelvin (the temperature at which all things start to break down) product promised to be a category beater – a condiment "with the liquid heat of a thousand suns."
GE went into production with a limited run...