Gender and the media: investigating audience opinions on TV, radio and the Internet
David Bunker
BBC Audiences
James Bryson
MTM
Introduction
In this paper we set out how we approached a project exploring the issue of gender and the media in the UK, looking at: how the UK audience feels about the amount of coverage of men and women in broadcast and online media; how they feel about the way men and women are portrayed on television, radio and online; whether understanding where an individual is positioned on a spectrum of masculinity/femininity (using the BSRI model of perceived gender) helps...