Banking on data – How Barclays tailors services to individuals in Africa
The personalised service on which the Barclays brand was built has been put under pressure as the business has grown. To counter this trend in South Africa the bank has been using data and web technology to bring back personalisation – and improve take-up and satisfaction with its services.
This project was an award winner at the Data Creativity Awards held at the I-COM Global Summit, held recently in Seville. It took prizes in the Emerging Market Regions and the General categories of the awards,...