Salesforce champions distributed marketing and mediated relationships
Jessica Pishko
The proliferation of social-media platforms and smartphones has lowered the bar for content production. But it has also created a content impasse, according to Mathew Sweezey, Principal of Marketing Insights at Salesforce, the customer relationship management and cloud computing company.
With "more consumer-generated noise than ever before," he told the 2016 Demandbase Marketing Innovation Summit for B2B in San Francisco, digital marketers need to cut through the clutter not by being louder, but by putting content into users' hands more strategically.
By encouraging customers to discover content instead of force-feeding them...