Eight tips for integrating marketing and sales teams
Jessica Pishko
Matt Heinz knows how to improve a company's B2B marketing: Integrate the marketing and sales teams … and do it right.
The president of Heinz Marketing in Seattle has worked in marketing and sales for nearly 15 years, implementing a variety of programs for B2B clients. More specifically, his eponymous enterprise includes testimonials from a client roster featuring Amazon, the Bill & Melinda Gates Foundation, Trulia and Seagate.
At the 2016 Demandbase Marketing Innovation Summit for B2B in San Francisco, Heinz offered eight tips for marketing organizations which hope...