Spies Travels: Do it for Denmark and Do it for Mom
Agency: Robert/Boisen and Like-Minded Copenhagen
Brand: Spies TravelsAdvertiser: Spies TravelsCountry: Denmark
Creative effectiveness
In a world in which fewer holidaymakers are taking traditional two-week package tours, an audaciously provocative content campaign helped safeguard the future of a 60-year-old Danish travel brand famous for...traditional package holidays.
Do It For Denmark (and its sequel Do it for Mom) is a creative campaign unlike any other. It was built on the foundation of an insight into human relationships, and what it's like to be part of a couple, day in...