This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in APAC.
1. Food provenance, and issues such as children's play, can be a key purchase driver
Operating in a highly commoditised category, Kissan, Hindustan Unilever's tomato Ketchup brand wanted to achieve brand differentiation and brand preference among Indian mothers and their children.
2. Mums want the morning routine to run smoothly
Coco Pops, the cereal brand owned by Kellogg's, needed to adapt its advertising to comply with restrictions around advertising to children in Australia. But the new advertising needed to retain the brand's...