The 'New Rules': Building Relationships with Consumers in the Era of Personalisation
Finola Austin, Refinery 29
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
Dear Virgin Active,
I know it's been a while since we spoke and you probably weren't expecting to hear from me.
Scrap that, you definitelydidn't anticipate that a note from me might land in your inbox, as every harassing message I've received from you in the last 12 months was sent from an email...