How analogue brand Maersk made a splash in a digital world
Brian CarruthersWarc
"Shipping is the last of the analogue industries," according to Davina Rapaport, social media manager at Maersk Line, the world's largest shipping container company. "Our core product hasn't changed much in thousands of years – we still put goods on a ship in one part of the world and sail it to another." And in many parts of the world customers continue to line up at counters with a sheaf of documents in order to transact business.
But even this resolutely old-school, analogue company still felt...