Flipkart big billion days
Varun Joshua and Vishal Ponnappa
Executive Summary
October in India sees the arrival of numerous traditional festivals and has always been seen as the peak sales period for any retailer. With the country's 1.2 billion+ population in a mood to shop, the market gets crowded with multiple sale events.
In 2014, Flipkart, India's leading e-commerce platform, launched the first edition of its major event called the Big Billion Days sale. The event was the first of its kind in India in terms of scale. Thanks to its impact, it changed the face of the retail industry....