Flipkart big billion days

This case study describes how Flipkart, India's leading e-commerce platform, held its second annual five-day Billion Days sale.

Flipkart big billion days

Varun Joshua and Vishal Ponnappa

Executive Summary

October in India sees the arrival of numerous traditional festivals and has always been seen as the peak sales period for any retailer. With the country's 1.2 billion+ population in a mood to shop, the market gets crowded with multiple sale events.

In 2014, Flipkart, India's leading e-commerce platform, launched the first edition of its major event called the Big Billion Days sale. The event was the first of its kind in India in terms of scale. Thanks to its impact, it changed the face of the retail industry....

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