Plume Labs: Pigeon Air Patrol
Campaign details
Brand: Plume LabsLead agency: DigitasLBiContributing agencies: Lost BoysCountry: United KingdomIndustry: Information technology, high-tech, Personal accessories, Public health, Websites, online services, appsChannels used: Content marketing, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online video, Print - general, unspecified, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Origin
Last year, 7 million people died from diseases caused by air pollution. 10,000 of those were in London. Because air pollution is...