Nestlé Lean Cuisine: #WeighThis
Campaign details
Brand: Lean CuisineBrand owner: NestléLead agency: 360iContributing agencies: MetaVision, Team NCountry: United StatesIndustry: Convenience, readymadeChannels used: Events & experiential, Online video, Public relations, Social media
Executive Summary
After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand.
Lean Cuisine conducted a social listening analysis to identify social objectives within the larger marketing challenge that revealed how brand conversation was...