KFC: The Friendship Bucket Test
Campaign details
Brand: KFCBrand owner: YUMLead agency: BBH LondonContributing agencies: Blue 449Country: United KingdomIndustry: Restaurants & takeawaysChannels used: Events & experiential, Games & competitions, Internet - display, Outdoor, out-of-home, Social media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive Summary
Without a role on Christmas day itself, we focused on the role KFC could play in the lead up, when everyone's out Christmas shopping with friends. This meant we sidestepped the usual conversation around family...