AIB Ireland: #TheToughest of Them All
Matthew Mooney
Campaign details
Brand: AIB IrelandBrand owner: AIB Group plcLead agency: Radical, WHPRContributing agencies: Rothco, StarcomCountry: IrelandIndustry: Banks, credit cards, loansChannels used: Content marketing, Events & experiential, Games & competitions, Internet - display, Internet - search, Newspapers, Online video, Outdoor, out-of-home, Product placement, Public relations, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive Summary
Just as baseball is America's pastime, the Gaelic Athletic Association (GAA) is...