Miller Lite: Season of sounds
Carolina Melendez, Tuyo Isaza, Isabella Ganem and Luisa Romero
Campaign details
Brand: Miller LiteBrand owner: Sab MillerLead agency: LOWE, BRMContributing agencies: ARENACountry: ColombiaIndustry: Beer & ciderChannels used: Content marketing, Events & experiential, Games & competitions, Internet - display, Internet - microsites, Internet - search, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Radio, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: Up to 500k