Dive Video: China's online video landscape for 2016
Bhasker JaiswalOMD China
For more insight, read OMD's Dive Video report.
In this study, OMD went beyond just analyzing time spent and penetration to deep dive into how Chinese consumers decide on online video content they watch, why they choose the platforms they do and how they interact with online video advertising.
China's digital video market has evolved swiftly. This has been complemented by sky rocketing ad spend on digital video – eMarketer forecasts it will hit RMB 25 billion in 2015/6. The exponential growth of both users and...