Straight Talk: A new approach to thought leadership marketing
Neha Anand
Campaign details
Brand: Straight TalkBrand owner: HCL TechnologiesAgency: ITSACountry: IndiaChannels used: Content marketing, Email marketing, Events & experiential, Internet - microsites, Magazines - business, trade, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Situation/market analysis
HCL Technologies, as the number-four player among Indian IT service providers and an unknown entity for many U.S. and European Chief Experience Officers, needed to raise its thought-leadership profile. Meanwhile, uneasy IT professionals were increasingly eager to get ideas...