American Express: American Express purchase insurance
Ivar Krustok
Campaign details
Brand: American ExpressBrand owner: SwedbankAgency: Nexd OÜCountry: EstoniaIndustry: Banks, credit cards, loansChannels used: Mobile & appsMedia budget: Up to $500k
Executive Summary
The main goal of the campaign was to make people understand why American Express credit card is great for purchasing items, because when something breaks you needn't worry.
We mixed the Estonian proverb 'broken glass brings luck' and the idea that if something happens to the things you have bought with American Express card you...