Entertainment landscape across generations in Latin America

This article examines how HBO Latin America continues to grow and asks who is the audience and how do they consume and search for content.

Entertainment landscape across generations in Latin America

Laura Pellerano Bergav and Susana Sosa Aiken

Introduction

In Latin America, Pay TV is still considered the dominant source of entertainment for content consumption and continues to grow. Despite its growth, the emergence of new content streaming platforms and technology have allowed for a shift in content viewing to occur, resulting in new business models and quicker adoption rates to these trends. Content viewing is now more dynamic than ever, with an abundance of online streaming services, including subscription based, Channel Provider TV Everywhere and Cable Operator TVE available in the market. This...

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