Global Marketing Index, March 2016: European marketing industry outpaces rest of world

This article summarises the results of the Global Marketing Index (GMI) for March 2016, when global marketing activity grew steadily at a similar rate to the previous month.
Growth occurred in all in all regions, albeit at declining rates apart from Europe which recorded a value of 59.2, the highest GMI level recorded for Europe on record. Overall, Global Marketing Budgets grew for the 37th consecutive month, however those for TV, Press, Radio and OOH recorded declines, while Digital and Mobile continued to grow strongly. The Staffing Levels Index, which reflects the number of staff taken on compared to the same period last year, rose in March showing continuing growth in payrolls....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands