ARF unveils "Mobile Quality Checklist"
Geoffrey PrecourtWarc
In summoning marketing researchers to its annual Re:Think Conference in New York, the Advertising Research Foundation (ARF) proposed to "unveil how advertising works today" – what the organization called "its most important research in 30 years."
While the promise of the assembly would play out in areas like neuroscience and cross-platform discussions, Chris Bacon, the ARF's EVP/Research Quality & Innovation, brought a crisp focus to mobile marketing with a series of new findings that revealed good news:
- "In less than three years, the number of mobile-survey starts has increased 700%." ...