This report describes how APAC food brands have successfully relaunched.
Food brands have relaunched for reasons including:
1. A chance to create an emotional connection with consumers
Established brands have used relaunches to refresh their image and broaden their appeal to younger audiences. Emotional messages can have universal appeal, irrespective of age or gender.
2. A way to introduce a single, consistent marketing message
A relaunch encourages brands to re-evaluate their media plans and develop new strategies. Simple creative ideas, which leverage local insights, can transcend markets, unify marketing teams and revitalise ailing brands.