Data quality and cost: The challenges facing the media and communications research industry
Emily BarleyWarc
"At the heart of it, the challenges facing researchers are very much the challenges that are facing the communication industry overall," according to Lynne Robinson, research director at the Institute of Practitioners in Advertising (IPA). Speaking to the Future of Media Research conference – convened by MediaTel in London in February 2016 – she went on to highlight some particular issues and noted trends she had observed while sitting on the judging panel for the recent MediaTel Media Research Awards. "One of the...