Speed Read: Paid Attention
Chris BinnsMediaCom
This speed read was originally published in Admap March 2016 issue.
This book provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, it maps advertising onto a wider analysis of culture
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. It is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.
As chief innovation officer at...