Marketing budgets fall in the Asia-Pacific region
- Global marketing activity expands at a steady rate of growth
- Marketing Budgets continue to fall in the Americas, but rise in Europe
- Staffing levels rise in all regions
Overview
The Headline Global Marketing Index (GMI) for February registered a value of 54.8, unchanged on its value for January. Global marketing activity is growing steadily at close to a constant rate over the last few months. All regions experienced growth in marketing activity, but at very different...