How to rebuild, retool and re-swagger a marketing department

This event report outlines how ADT, the security company, reinvigorated its marketing department at a time when its business was moving into the connected home arena.

How to rebuild, retool and re-swagger a marketing department

Geoffrey Precourt Warc

In mid-February 2016, ADT Corp., a security firm that traces its roots back 141 years, merged with Protection 1, a smaller security enterprise founded in 1988.

Under a complicated private-equity transaction in mid-February 2016, the new $4.2-billion entity will retain the ADT name and headquarters. And, as the merger rolls towards an expected mid-June completion, it won't mark the first time that Jerri DeVard, ADT's SVP/CMO, will need to deal with the insecurity of transition.

DeVard arrived at ADT in March 2014 after a stint as...

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