Create immersive mobile sports content
Ben ReubensteinPossible
Mobile is the medium for engaging directly with sports fans. But success requires bespoke, not recycled, content that adds to the fan experience, and an understanding of how mobile phones are used.
Sports Marketing
This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.
If you're looking for the future of sports marketing, pull out your phone. While sports viewership is stable or declining on other platforms, on mobile devices it's skyrocketing. According to Nielsen, in 2014 viewership rose 43%...